A campaign backed by myself calling on supermarkets to implement an online ‘Buy British’ button has been a resounding success with retailers like Aldi and Tesco now signed up.
I signed an open letter calling in August last year with her colleagues asking supermarkets to highlight the very best of British produce by implementing a ‘Buy British’ section online.
The move would make it easier for people to buy homegrown produce and support farmers on Ynys Môn and across Britain.
Since then, Tesco, Morrisons, Aldi, Sainsbury’s, Ocado, Co-op and Waitrose have signed up with only ASDA not yet agreeing.
I am really pleased the campaign started by my colleague Dr Luke Evans has been such a resounding success for shoppers and for those businesses that grow and make some of the best produce in the world.
Millions of people now shop online and before this campaign it was often difficult to see what produce was homegrown even though much British produce was clearly labelled in store. This anomaly has largely been corrected and I thank the supermarkets for listening.
I am particularly pleased to see Aldi has signed up because of my campaign to bring Aldi to Amlwch. This supermarket is committed to backing British produce and a new store there would reinforce that for local people and give us all much more choice where we shop.
